Welcome to PRS
Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
Featured Insight
Improving Packaging ROI: Only 50% of new package designs provide a notable
improvement over existing packaging.
This article pinpoints common
missteps, and provides tips on
successful redesign. Continue
Global Reach
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue