Welcome to PRS

Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.

Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.

With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.

New Book

“Starting with the Shopper,” the latest book by PRS’ Scott Young, shares insights, case studies and “lessons learned” from thousands of studies.

Also, PRS will be conducting a series of webinars that will share key learnings from the book.

To learn more, please click here.