Welcome to PRS
Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
Featured Insight
Bringing Eye-Tracking to the Store: In this article, we’ll share highlights from three recent studies utilising PRS Mobile Eye-Tracking in retail stores. We’ll summarise specific learning from each study – and discuss how these findings link to larger underlying “shopping realities” that PRS has seen across studies, categories and countries. These examples will highlight the added-value that can be gained from eye-tracking. Continue
Global Reach
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue