Welcome to PRS
Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we conduct over 750 custom studies annually to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
Featured Insight
Too Much Choice: Whether they are in Shanghai, Santiago or San Francisco, shoppers are overwhelmed by 30- and 40-foot product categories, often featuring as many as 200 different choices. From cereal to diapers to motor oil, categories have grown exponentially, fundamentally changing the in-store experience. But what is the impact of “too much choice” on shopping behavior and what are the implications for packaging design? Continue
Global Reach
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue
What's New?
- Winning at Retail: Insights from 35 Years of Packaging & Shopper Research
- PRS Wins Kraft Partner of Year
Research Videos
Check out our collection of videos and product demos. Continue