Welcome to PRS
Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.
Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.
With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to “win at retail”.
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Featured Insight
Diet Pepsi's New Skinny Can: A Brand Heavyweight?: PepsiCo Inc. threw some weight behind its Diet Pepsi brand by introducing a new “skinny can” at New York Fashion Week in February, and picked up some controversy along the way. The Purchase, N.Y.-based soft drink giant’s campaign showcased the new, sleeker look for its Diet Pepsi cans at several events during Fashion Week, including a style studio designed by fashion commentator Simon Doonan and sponsorship of designer Betsey Johnson’s fashion week show. Continue
Global Reach
For over twenty-five years, PRS has regularly conducted global qualitative and quantitative packaging studies. PRS implements a consistent research methodology for packaging and point-of-sale assessment on a global level. Continue
What's New?
- Upcoming Speaking Engagements
- Smart Phones Make Shoppers Smarter
- PRS Celebrates 40 Years of Winning at Retail
Research Videos
Check out our collection of videos and product demos. Continue