PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
They say that big is beautiful. But could small and perfectly formed become the new mantra for the personal care industry? That's what Unilever hopes. In February, the FMCG behemoth unveiled smaller "compressed" cans for its female deodorant brands Sure, Dove and Vaseline. ...Continue
Peter Divers of PRS discusses the topic of interpreting consumer responses at shelf in qualitative research....Continue
PRS professionals will speak at several packaging and shopper marketing conferences in 2013. ...Continue
In-store, on-line, or at-home, packaging is the key to shopper connections. ...Continue
The ageing population is pushing easy-open packaging up the agenda. But is enough being done to bring better openability to market. ...Continue