PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
Results from the latest shopper research survey conducted by PRS indicate that shoppers are motivated by "Made in the USA" claims on packaging as most say that they are more likely to purchase a product after noticing the "Made in the USA" claim on it. ...Continue
At PRS, we are fortunate to partner with many leading CPG companies on packaging validation. If there’s one question that we are asked most frequently, it is some variation of the following: “How can we increase the likelihood that new packaging systems meet action standards and are recommended for introduction?” ...Continue
At Perception Research Services, we recently conducted a study of online shopping behavior to understand how packaging maximizes brand effectiveness online. We utilized eye-tracking and a series of in-depth interviews to come to the following conclusions....Continue
As clients increasingly recognise the power of package design, they also demand greater accountability. Evidently, survey research needs to fully and accurately document the value of design....Continue
With packaging having to do so much in store, designers and brand owners face challenges to pull it all together. Packaging used to just be about the three P’s: protection, preservation and presentation. But nowadays it’s about so much more than that. In addition to delivering the above listed qualities packaging has to tell a story about the brand....Continue