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Here is where you can stay up to date on PRS announcements, awards and conference appearances. |
Announcements
PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
 | June 2012 Speaking EngagementsUpcoming speaking engagements....Continue |
| PRS Celebrates 40th AnniversaryOn Wednesday, April 25, Perception Research Services International (PRS), a global leader in packaging and shopper research, celebrated its 40th anniversary at the Glenpointe Marriott in Teaneck, NJ....Continue |
 | Packaging and In-Market ImpactAt PRS, we evaluate hundreds of new packaging systems annually-and our clients often (and understandably) ask if we are able to accurately predict the impact of packaging on in-market sales. Fortunately, the quick answer is "Yes!"...Continue |
 | Eco-friendly Packaging Influences Shopping DecisionsEVP, Jonathan Asher discusses shoppers' perspectives on packaging and the environment with the L.A. Times. ...Continue |
| Packaging & the Environment, Shoppers Say: "Please Help Me!"Shoppers are interested in choosing environmentally-friendly packaging. Significantly more shoppers state they would like to choose environmentally friendly packaging compared to 2010 (36% vs 28%), with fully half still willing to pay more. This is especially true of younger (under 40) shoppers. Over half (59%) of our sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others)....Continue |
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