PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
PRS will have a booth and Scott Young will be speaking at the Omnishopper 2015 conference in Chicago. Want to attend? Get 20% off current rates with our discount code OMNI15PERCEPTION. ...Continue
In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue
PRS offer guidelines for incorporating emotional measurement within packaging and shopper studies....Continue
Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue