PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue
Interview with CEO CFO Magazine with Scott Young....Continue
How is packaging different in China, relative to our experience across the world? With this reasonable and relevant question in mind, we’d like to share several observations about Chinese shoppers, stores and packages - and perhaps discuss their implications for developing effective packaging and “winning at retail.”...Continue
PRS Retail Lab & Office in Chicago...Continue