PRS

Announcements

PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments. 

Events
Meet PRS at the OmniShopper Conference in Chicago

PRS will have a booth and Scott Young will be speaking at the Omnishopper 2015 conference in Chicago. Want to attend? Get 20% off current rates with our discount code OMNI15PERCEPTION. ...Continue

News
How to make an in-store connection with Hispanic shoppers

In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue

News
Emotional measurement and packaging research - What we've learned so far

PRS offer guidelines for incorporating emotional measurement within packaging and shopper studies....Continue

News
Packaging for Boomers

Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved....Continue

News
Z: The New Generation of Shoppers

To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue

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