PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue
PRS offer guidelines for incorporating emotional measurement within packaging and shopper studies....Continue
Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue
At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue