PRS

Announcements

PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments. 

Press Releases
Emotional measurement and packaging research - What we've learned so far

PRS offer guidelines for incorporating emotional measurement within packaging and shopper studies....Continue

Press Releases
Packaging for Boomers

Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved....Continue

News
Z: The New Generation of Shoppers

To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue

News
Connecting with the Hispanic Shopper

At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue

News
Consumer Research Eye-Tracking Technology for Marketers

Interview with CEO CFO Magazine with Scott Young....Continue

1

About PRS

Filter by Type

Filter results by selecting an announcement category: