PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
Benchmark your current packaging to guide successful redesigns....Continue
Join PRS' Scott Young and other practitioners in market research and customer insights at The Conference Board Customer Insights Seminar, taking place at the Conference Board Conference Center in New York on December 9-10. If you, or one of your colleagues, is interested in attending, I can share with you the “friends of speakers” discount of $500....Continue
This white paper addresses some of the design, shopper communication and project management challenges posed by a very special category of packaging; one so special that different organizations refer to it by different names: "secondary" packaging ... "shelf-ready" packaging ... "retail-product" packaging ... or as one marketing chief put it, "packaging that lands at retail and actually does something to help sell the product." ...Continue
Please join us as Scott Young (President of PRS) shares insights from a new generation of mobile
eye-tracking research that documents exactly what shoppers see (and miss) as they navigate stores (physical and digital), examine products and make purchase decisions.
In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue