PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments. 

Z: The New Generation of Shoppers

To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue

Press Releases
Packaging for Boomers

Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved....Continue

Connecting with the Hispanic Shopper

At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue

PRS Opens a Retail Lab & Office in Chicago

PRS Retail Lab & Office in Chicago...Continue

Press Releases
PRS Opens Shanghai Office to Help Clients "Win at Retail" in China

Perception Research Services (PRS) announced the launch of a joint-venture with Anovax, its long-standing research partner in China. This venture will include theopening of a Shanghai office, to be led by co-directors Vincenzo Ciummo (of PRS) and Jacky W ong (of Anovax), which will serve both the Chinese teams of PRS’ global clients and Anovax’s many regional and local clients. ...Continue


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