PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
2014 Speaking Engagements...Continue
Is the "Made in the USA" tag important to American Shoppers?...Continue
Shopper Research Shows Concern for the Environment is Universal, But Attitudes and Behaviors Differ By Country
Perception Research Services (PRS), a packaging and shopper research firm, recently conducted a survey among 1,515 shoppers across Germany, China, and the US to gauge perceptions of environmentally friendly packaging. The results generally showed Germany being the most sensitive to environmental concerns, with China and the US offering a mixed bag of attitudes and behaviors. But some discrepancies were revealed....Continue
Results from the latest shopper research survey conducted by PRS indicate that shoppers are motivated by "Made in the USA" claims on packaging as most say that they are more likely to purchase a product after noticing the "Made in the USA" claim on it. ...Continue
At PRS, we are fortunate to partner with many leading CPG companies on packaging validation. If there’s one question that we are asked most frequently, it is some variation of the following: “How can we increase the likelihood that new packaging systems meet action standards and are recommended for introduction?” ...Continue