PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
This white paper addresses some of the design, shopper communication and project management challenges posed by a very special category of packaging; one so special that different organizations refer to it by different names: "secondary" packaging ... "shelf-ready" packaging ... "retail-product" packaging ... or as one marketing chief put it, "packaging that lands at retail and actually does something to help sell the product." ...Continue
Please join us as Scott Young (President of PRS) shares insights from a new generation of mobile
eye-tracking research that documents exactly what shoppers see (and miss) as they navigate stores (physical and digital), examine products and make purchase decisions.
PRS' Hervé Turpault will be presenting at OmniShopper International, which will occur 11-13 November 2015 in Paris, France. PRS has 25% discount codes for attendees also....Continue
In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue
PRS offer guidelines for incorporating emotional measurement within packaging and shopper studies....Continue