PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
PRS Retail Lab & Office in Chicago...Continue
Perception Research Services (PRS) announced the launch of a joint-venture with Anovax, its long-standing research partner in China. This venture will include theopening of a Shanghai office, to be led by co-directors Vincenzo Ciummo (of PRS) and Jacky W ong (of Anovax), which will serve both the Chinese teams of PRS’ global clients and Anovax’s many regional and local clients. ...Continue
2014 Speaking Engagements...Continue
Results from the latest shopper research survey conducted by PRS indicate that shoppers are motivated by "Made in the USA" claims on packaging as most say that they are more likely to purchase a product after noticing the "Made in the USA" claim on it. ...Continue
With packaging having to do so much in store, designers and brand owners face challenges to pull it all together. Packaging used to just be about the three P’s: protection, preservation and presentation. But nowadays it’s about so much more than that. In addition to delivering the above listed qualities packaging has to tell a story about the brand....Continue