PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments. 

Conveying "Real" at the Shelf

Increasingly, younger shoppers are looking for more real and authentic products - and rejecting items that they perceive to be artificial, processed, or mass-produced. In this article, we share insights (including recent academic research) for ensuring that both packaging appearance and claims work to "send the right messages" about product quality, authenticity and health benefits....Continue

Introducing PRS IN VIVO

PRS and IN VIVO announce their merger....Continue

Scott Young will be at the Customer Insights Seminar

Join PRS' Scott Young and other practitioners in market research and customer insights at The Conference Board Customer Insights Seminar, taking place at the Conference Board Conference Center in New York on December 9-10. If you, or one of your colleagues, is interested in attending, I can share with you the “friends of speakers” discount of $500....Continue

PRS Retail Lab Seminar in Chicago

Please join us as Scott Young (President of PRS) shares insights from a new generation of mobile eye-tracking research that documents exactly what shoppers see (and miss) as they navigate stores (physical and digital), examine products and make purchase decisions.
Scott will demonstrate how PRS is applying mobile eye-tracking in physical stores, to e-commerce sites and at the PRS Retail Lab - and discuss implications for optimizing packaging, shelving and shopper marketing.



How to make an in-store connection with Hispanic shoppers

In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue


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