PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
Increasingly, younger shoppers are looking for more real and authentic products - and rejecting items that they perceive to be artificial, processed, or mass-produced. In this article, we share insights (including recent academic research) for ensuring that both packaging appearance and claims work to "send the right messages" about product quality, authenticity and health benefits....Continue
PRS and IN VIVO announce their merger....Continue
Join PRS' Scott Young and other practitioners in market research and customer insights at The Conference Board Customer Insights Seminar, taking place at the Conference Board Conference Center in New York on December 9-10. If you, or one of your colleagues, is interested in attending, I can share with you the “friends of speakers” discount of $500....Continue
Please join us as Scott Young (President of PRS) shares insights from a new generation of mobile
eye-tracking research that documents exactly what shoppers see (and miss) as they navigate stores (physical and digital), examine products and make purchase decisions.
In this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics....Continue