(Teaneck, NJ) January 2, 2013 - Perception Research Services (PRS), the global leader in packaging and shopper research, has announced the promotion of Jenic Mantashian to Vice President of Qualitative Research.
In this role, Jenic will oversee PRS’ global Qualitative business, including full responsibility for P&L and the management and training of PRS’ Qualitative team, which includes 10 in-house moderators and over 25 Qualitative professionals across North America, Europe & Asia.
"Jenic is passionate about helping our clients “win at retail” and she has been exceptional in helping PRS utilize new approaches, such as PRS Mobile Eye-Tracking, Quali-Quant and Facial Coding, to gain deeper insights into shopper behavior," said Scott Young, President of Perception Research Services. “In her new role, she will continue to help PRS deliver the innovation and global scope that our clients need.”
Jenic joined PRS in 2000 and was subsequently promoted to Director of Qualitative Research, where she managed studies on behalf of clients in the food, beverage, personal care, healthcare, software, and service industries. Jenic is a member of the Market Research Association. She is also a graduate of Southern Methodist University, where she graduated with a BBA in Marketing and Organization Behavior/Business Policy and a BA in Psychology.
Jenic resides in Hackensack, New Jersey.
Founded in 1972, Perception Research Services International (PRS) specializes in research to help clients “win at retail.” PRS now conducts over 800 custom studies annually to help marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing efforts. In addition to the U.S. headquarters, PRS has offices in London, Rome, Geneva and Singapore. For more information visit www.prsresearch.com.