Jonathan Asher Promoted to EVP, Director of Account Management
Fort Lee, NJ (January 13, 2012) -- Perception Research Services International (PRS), the global leaders in packaging and shopper research, has announced the promotion of Jonathan Asher to Executive Vice President, Director of Account Management.
As EVP, Director of Account Management, Asher is responsible for leading client services at PRS, including account management and marketing communications. His primary focus is on helping the firm’s account managers serve their clients’ needs through specialized shopper and packaging research. This includes promoting the use of new services such as PRS Mobile Eye-Tracking, PRS Virtual Aisles and emotional measurement via facial coding.
Jonathan’s background includes supplier and client side positions in marketing research, as well as many years in design consulting. Prior to joining PRS in 2008, Asher established the New York office of Dragon Rouge, a leading European design firm.
“"For over 30 years, Jonathan has demonstrated a strong commitment to client service and an ability to help marketers grow their businesses through effective design. His strength lies in his in-depth understanding of both research and design - and his ability to convey consumer research insights in a way that makes them actionable for creative teams.” stated Scott Young, President of PRS.
Jonathan earned a Bachelor of Arts in Industrial Psychology from Queens College of the City University of New York and a Masters of Business Administration in Marketing Management from Baruch College of Business of the City University of New York. He is also a distinguished faculty member at the Path to Purchase Institute and regularly writes and speaks about topics pertaining to shopper and packaging research.
Jonathan resides in Bloomfield, New Jersey.
About PRS
Founded in 1972, Perception Research Services International (PRS) specializes in research to help clients “win at retail.” PRS now conducts over 800 custom studies annually to help marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing efforts. In addition to the U.S. headquarters, PRS has offices in London, Rome, Geneva and Singapore. For more information visit www.prsresearch.com.
Contact: Ana Sandoval, Perception Research Services, 201-720-2719, Ana.Sandoval@prsresearch.com