PRS Book Available - Winning at Retail: Insights from 35 Years of Packaging & Shopper Research
We are happy to announce that Winning at Retail: Insights from 35 Years of Packaging & Shopper Research has recently been published by the In-Store Marketing Institute. This book is a collection of over twenty-five articles PRS experts have written over the years, sharing insights, case studies and lessons learned from thousands of studies conducted by PRS. The book is now available for purchase (via the link below) and PRS is also conducting “Winning at Retail” seminars/webinars that share key insights from the book.