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PRS wins Kraft’s prestigious Strategic Partner of the Year award. |
PRS Wins Kraft Partner of Year
Kraft recognizes PRS with their Strategic Partner of the Year award for consumer research.
Criteria for the award include:
- Firm was an excellent strategic partner rather than just a supplier
- Strong consultative partner
- Was a critical and indispensable member of your team
- Provided much value-added service
- Was collaborative throughout projects
- Thoroughly committed to Kraft's success
- Made a major difference in the quality of the research
- Made a major difference in driving business decisions or results
