Register for Webinar: Research is Not the Enemy
On January 18, 2012 at 1:00 p.m. ET, Jonathan Asher, Executive Vice President of Perception Research Services International will present during the Design Management Institute’s (DMI) Design Leadership Webinar Series.
Jonathan’s presentation, “Research Is NOT The Enemy” will focus on how research can ensure that the best designs make it to market.
Key takeaways:
- New developments in old stand-by techniques - to yield more actionable insights
- How measures of emotion can provide additional insights about why certain design systems are working or not, and help guide design optimization
- How the use of new tools – such as mobile eye-tracking and virtual aisles - can provide insights about shopping behavior that before were not possible
- How the right type of research will ensure winning at retail
If you would like to register for this webinar please visit:
http://www.dmi.org/dmi/html/education/seminars/dlseries_asher.htm