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Here is where you can stay up to date on PRS announcements, awards and conference appearances. |
Announcements
PRS experts are always writing articles and taking part in conferences. Here we’ve posted the latest announcements and news to make it easy for you to stay abreast of the upcoming PRS speaking engagements, new articles and developments.
 | Packaging and In-Market ImpactAt PRS, we evaluate hundreds of new packaging systems annually-and our clients often (and understandably) ask if we are able to accurately predict the impact of packaging on in-market sales. Fortunately, the quick answer is "Yes!"...Continue |
| Packaging & the Environment, Shoppers Say: "Please Help Me!"Shoppers are interested in choosing environmentally-friendly packaging. Significantly more shoppers state they would like to choose environmentally friendly packaging compared to 2010 (36% vs 28%), with fully half still willing to pay more. This is especially true of younger (under 40) shoppers. Over half (59%) of our sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others)....Continue |
| Smart Phones Make Shoppers Smarter
In research conducted by Perception Research Services International (PRS), ownership of smart phones is rapidly approaching levels of traditional mobile phones (53% vs 36%), and most smart phone owners (83%) use them while shopping. Interestingly, they’re not being used solely for big ticket items such as appliances (39%) and electronics (59%), but also for everyday items such as Groceries (49%). ...Continue |
| PRS Celebrates 40 Years of Winning at RetailPRS was founded in 1972 and soon pioneered the application of eye-tracking to advertising and packaging research. Today, PRS is among the world’s twenty-five largest research firms, with over 200 employees around the globe – and a trusted partner to many of the world’s largest CPG companies. |
| Jonathan Asher Promoted to EVP, Director of Account ManagementPerception Research Services International (PRS), the global leaders in packaging and shopper research, has announced the promotion of Jonathan Asher to Executive Vice President, Director of Account Management. ...Continue |
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