PRS International has over 200 employees, who are divided between:
At PRS, we are fortunate to have a remarkably high level of employee retention, as many Research Directors and Senior PRS executives have been with the company for 10 years or more. This provides our clients with a high level of continuity (across studies) and has allowed our team to develop considerable experience and expertise in the development, implementation and analysis of packaging and point-of-sale research studies.
Elliot is Chairman of Perception Research Services, Inc (PRS). Prior to establishing PRS in 1972, Elliot spent 17 years as a marketing research professional with a number of affiliates within the Interpublic Group of Companies. These organizations included McCann-Erickson, Inc., Marplan Research, Inc. and the Institute of Communications Research.
Elliot has pioneered the use of eye tracking techniques in the consumer research field. PRS is widely recognized as the leading proponent of this tool to uncover the ability of packaging, print advertising, point-of-sale materials, and web sites to break through clutter and to draw shoppers’ consideration. PRS conducts studies on a worldwide basis, having numerous facilities in the U.S., plus testing sites throughout Europe, Asia and South America.
Elliot is a contributing author of the Handbook of Package Design, The New Products Handbook and The Marketer’s Guide to Successful Package Design. He has spoken at numerous packaging and advertising seminars (both domestically and internationally), and regularly judges packaging and advertising competition. He is also a member of the Advertising Research Foundation, and the Brand Design Association.
Scott Young is the President of Perception Research Services. He regularly authors articles on packaging and point-of-sale research for publications such as Brand Packaging, Package Design, Marketing at Retail and The Design Management Journal. Scott also speaks at industry conferences, and is a Distinguished Faculty Member at the In-Store Marketing Institute.
|Executive Vice President|
Joe Schurtz is Executive Vice President of Perception Research Services, Inc. Joe holds a BS degree in Business Administration from La Salle University, and has completed additional marketing and research courses at the City University of New York Graduate Center. He has been with Perception Research since 1977.
He has lectured to marketing and graphic design classes at NYU, Parsons School of Design, St. Joseph’s University and La Salle University, and participated in package design symposiums and tutorials.
Clients serviced on a regular basis include: Kraft Foods, Brown-Forman, Unilever, Bacardi U.S.A., Darden Restaurants, Reckitt Benckiser, IBM, Gerber, 3M, Johnson & Johnson, Nestlé, Motorola, Jack Daniel’s, GlaxoSmithKline, and Burger King.
Joe's professional affiliations include:
Joe’s expertise covers both qualitative and quantitative communications research programs. He regularly moderates more than 300 packaging and point-of-sale materials focus group sessions each year.
|Managing Director - Global|
Vincenzo J. Ciummo is Managing Director of Global Research for Perception Research Services International, based in Singapore. Vincenzo’s primary responsibilities include:
As Managing Director of Global Research, he reports to the CEO of PRS.
Vincenzo has been with PRS since 2002 and has played a key role in the development and growth of the international business. He has built the current international team and represents a key contact to international clients. Prior to joining PRS Vincenzo had seven years of experience within the global market research industry and has been an active member of ESOMAR (Global Association of Research Professionals) since 1997. He graduated with honors in 1995 from the University of Rome with a Masters Degree in Marketing and Finance.
|Executive Vice President, Director of Account Management|
Jonathan Asher has over thirty years experience in consumer goods marketing, beginning as a project director for Newman Stein, Inc., a leading custom research company. He has also held research positions with Thomas J. Lipton (now Unilever) and the Lorillard division of Loews Corporation.
Jonathan entered the design field by joining Gerstman+Meyers (now Interbrand) where he was vice president, director of marketing services. There he created proprietary research and brand naming services, and provided strategic direction for a wide range of diverse clients.
Jonathan went on to lead The Coleman Group (which became the Consumer Branding and Packaging group of FutureBrand) where he developed the company’s proprietary strategic services such as UpFront®, ConceptLab®, ShelfCheck®, and EnviroScope®, as well as its Name Development capability.
From there, he established the New York office of Dragon Rouge, a leading, privately held European design agency.
During his career, Jonathan has been engaged in brand building programs in every consumer goods category for every demographic group for both new products and revitalization programs and for both graphics and structural packaging initiatives.
As Executive Vice President at PRS, Jonathan oversees the company’s client services function including account management and marketing communications, and also manages client relationships for both qualitative and quantitative studies. His strength is in understanding the big picture within which the package must thrive. He is highly sensitive to the information needs of designers while also having a researcher’s ability to ask questions in an effective and appropriate manner. He is particularly adept at illuminating the risk of making wrong decisions as well as the opportunity cost of missing out on the right ones.
A frequent speaker and lecturer on topics pertaining to marketing and design, and onetime contributing columnist in Brand Marketing, Jonathan has been quoted in major publications, including Fortune, The New York Times, The Wall Street Journal, Brandweek, and Advertising Age. Jonathan has appeared on "ABC World News Tonight," the "CBS Evening News," "CNN Headline News," "Fox Network News," NBC’s "Today" show, ABC Radio and CNBC’s "On The Money."
|Executive Vice President
Timothy Willke joined the company as an Executive Vice President in September 2012. Tim has a proven track record in executive leadership, and a deep expertise on innovation forecasting. Tim spent most of his career at BASES, starting as an analyst and eventually leading BASES’ European business as an ex-pat based in Belgium. He then led BASES North American business and was Global President till 2009. From 2009-2012, Tim led Nielsen’s worldwide business with Colgate-Palmolive. He earned a Bachelor of Arts in History from Yale University in New Haven, Connecticut.
|Vice President, Account Management|
Mike has over 25 years of experience in market research. He began his career at Perception Research Services in 1986 as a research analyst. He was then promoted to Senior Project Director in 1989 where he managed and mentored a team of researchers as they implemented, analyzed and reported on package/shopper research.
As PRS created then expanded its qualitative capabilities in the 1990’s, Mike took on the role of Senior Moderator, facilitating hundreds of focus group sessions and was instrumental in helping PRS to successfully integrate their qualitative and quantitative research functions.
Mike was assigned to the role of Director of Research in 1997 and managed 30+ professionals from multiple organizational disciplines including the entire research staff, technology and innovations teams (eye-tracking and data processing) and the data collection/field department.
In 2006, Mike’s hands on experience in project management and consulting resulted in his promotion to his current position of Vice President of Account Management; with responsibilities which bridge business development and client servicing for several of PRS’ global partners. His client servicing role includes managing all steps of the research process from project design, data analysis, and the presentation of findings with consultative recommendations.
Mike has experience in many areas of marketing research, including packaging graphics, package structure and POS communications. He has in-depth knowledge and understanding of many major product categories including; OTC healthcare, spirits/wine/beer, food products, automotive after-market, D-I-Y categories, household cleaning products, quick-service restaurants and others.
Mike was born and raised in New Jersey where he attended Seton Hall University and currently enjoys coaching youth sports and tinkering with his classic car.
He can be reached at MSchurtz@prsresearch.com.
|Vice President, Account Management|
With more than 23 years of experience in marketing research, Lisa Koster is an expert in packaging, point-of-sale and print advertising research. She truly knows the industry from the ground up. Having begun her career at PRS as an analyst, this experience gives her keen insight into understanding and providing actionable results to clients’ business issues and research questions.
As a Vice President in Account Management, she regularly advises clients on best research practices, offers high level interpretation of results and provides key recommendations. Lisa prides herself on being a partner and consultant to her clients through all phases of the research process. Lisa’s focus crosses many categories, with specific expertise in food products, alcoholic and non-alcoholic beverages, pet care, baby care, home care and personal care across both qualitative and quantitative disciplines.
Lisa graduated with honors from Fairleigh Dickinson University with a BA in Marketing.
She currently is based in our Teaneck, New Jersey office and can be reached at firstname.lastname@example.org.
|Vice President, Account Management
Mary Cooper is a Vice President of Account Management for Perception Research Services International (PRS). In this role, Ms. Cooper is responsible for providing account direction for global FMCG accounts and developing new business. She provides strategic direction, designs qualitative and quantitative studies, oversees project execution, and develops and presents findings for packaging and shopper insights programs.
Ms. Cooper has been in FMCG Consumer Insights roles for over 20 years. Prior to joining PRS, she was a Vice-President of CPG Marketing Solutions at comScore, which is a leader in digital advertising measurement. She has worked in client roles for Anheuser-Busch, Kraft Foods and in a supplier role for Information Resources.
Additionally, she led the insights team for Laga, a brand design and consulting firm.
Ms. Cooper has extensive custom, syndicated and qualitative research experience where she has employed a vast range of research methodologies including: branding, package design, shopper insights, positioning, new product development, advertising, promotion measurement, segmentation and tracking studies.
Mary is based in Chicago and can be reached at Mary.Cooper@prsresearch.com.
|Vice President, Account Management
Andrea Fraboni has been at Perception Research Services for more than 10 years. As a Vice President of Account Management, Andrea provides strategic direction, designs qualitative and quantitative studies, oversees project execution, and develops and presents findings for packaging and shopper insights programs for all of her clients. She has experience across multiple categories including food, beverage, home care and personal care.
Andrea has extensive global experience. She was instrumental in PRS’ global expansion having set up offices in both Geneva and London.
Andrea holds a Masters in Social Psychology from the London School of Economics.
Andrea is based in Teaneck and can be reached at AFraboni@prsresearch.com.
|Account Director, Account Management|
Roberto Fois is a Global Account Director at Perception Research Services International (PRS), a company that conducts over 800 packaging and shopper marketing studies annually to help marketers “win at retail”.
He began his career in advertising at Leo Burnett and FCB eventually becoming a Creative Director at Saatchi & Saatchi. He decided to venture into research to explore why certain ads were more successful than others.
After completing graduate and doctoral degrees, Roberto joined Invoke Solutions, a startup that pioneered real time large scale qualitative online research. Roberto then moved to International Communications Research (ICR) where he honed his quantitative skills. He has moderated hundreds of focus groups and designed hundreds of custom quantitative studies for clients such as Colgate, P&G, Kraft, Nestlé, Kellogg’s, Unilever, Abbot Laboratories, and Wyeth, a roster of clients he has served throughout his career.
He joined PRS in 2008 and just completed a two year assignment in Rome, Italy, where he expanded the PRS International European footprint with the establishment of the newest PRS office in the region.
Roberto attended the Universidad Central de Venezuela and also earned a Master’s degree in Divinity from the New Brunswick Theological Seminary. He holds professional memberships in ESOMAR, Screen Actors Guild (SAG) and AFTRA.
Roberto was born in Italy but spent considerable time in Latin America, (Venezuela and Peru) He also taught drama in Puerto Rico. Although Roberto continues to travel extensively he has lived in the US for the last 27 years.
|Account Director, Account Management|
Matt Salem has been with Perception Research Services since 2003 and is currently part of the Account Management team. Through the experience and perspective of various roles at PRS, he understands what is associated with successfully executing consumer research – and thus he serves as both a client consultant and an internal team lead.
As an Account Director, Matt enjoys being a resource for clients throughout all stages of a project’s lifecycle. He provides strategic direction, designs qualitative and quantitative studies, oversees project execution, and develops and presents findings for packaging and shopper insights programs for all of his clients. He has experience across multiple categories including household paper goods, alcoholic and non-alcoholic beverages, over-the-counter medications, and personal care products.
Matt has worked with a variety of clients across a number of industries including AB InBev, Pfizer, Revlon, Georgia-Pacific, and Walmart.
He graduated with a B.A. in Psychology from Rutgers College in New Brunswick, NJ.
|Vice President, Quantitative Research
Debra is our Vice President of Quantitative Research with over twenty-five (25) years of experience in marketing research. In her current role, Debra is responsible for internal operations by acting as a mentor for team members through management, leadership and guidance of the research staff. Additionally, as a member of Senior Management, she actively participates in creating, implementing and maintaining policies and practices in order to achieve the high standards PRS demands. Previously as a Senior Research Director, Debra was responsible for all aspects of project implementation, from definition of marketing issues and client consultation to presentation of final results. Areas of concentration have included packaged foods, tobacco, pharmaceuticals (both OTC and Rx), household cleaning products, health and beauty aids, and the service industry. Prior to joining PRS in 1988, she was involved in segmentation and tracking studies, concept/product tests, and in-home use tests.
Debra is an honors graduate of Rider College in New Jersey and is a member of the Advertising Research Foundation.
|Scott Brill |
|Vice President, Global Research|
Since joining PRS in 2003 Scott has been responsible for all aspects of international project implementation. Scott provides strategic direction, designs qualitative and quantitative studies, oversees project execution, and develops and presents findings for packaging and shopper insights programs. With a focus on global learnings, he is responsible for mentoring team members across PRS offices through management, leadership and guidance.
Areas of concentration have included packaged foods, soft drinks, pharmaceuticals, household cleaning products, health and beauty aids, with clients such as Procter & Gamble, GSK, PepsiCo, Hasbro, Kraft and Unilever.
Scott is a graduate of Muhlenberg College in Pennsylvania, where he earned degrees in Marketing and Global Finance & Economics.
He is based in Teaneck and can be reached at SBrill@prsresearch.com.
|Vice President, Global Qualitative Research
Having joined PRS in 2000, Jenic Mantashian is responsible for driving the global Qualitative business which includes full responsibility for P&L and the management and training of 30+ Qualitative team members across North America, Europe & Asia. She is passionate about helping PRS’ clients “win at retail”, with a focus on developing new tools and services to better guide packaging and shopper initiatives.
Jenic holds a BBA in Marketing and Organization Behavior/Business Policy and a BA in Psychology from Southern Methodist University.