Since 1972, Perception Research Services (PRS), International has specialized in consumer research to help marketers and designers "win at retail", where most purchase decisions are made.

Today, we conduct hundreds of packaging and point-of-sale research studies annually on a global basis, including:

PRS has unmatched experience related to store-based marketing efforts, along with proprietary tools (including PRS Eye-Tracking of viewing patterns) for measuring the ability of marketing efforts to "break through clutter", communicate effectively and drive sales.



Learn more about PRS Mobile Eye-Tracking – and how it can be used to assess point-of-sale materials and to understand shopping behavior at retail.