Perception Research Services (PRS) is the clear global leader in packaging research. We conduct over well over 800 custom packaging studies annually – far more than any other company – including:
PRS regularly conducts research regarding pack graphics and structures, for both new products and re-stages of established brands.
We work regularly with nearly all leading packaged-goods marketers, who choose to partner with PRS for several primary reasons:
Our Specialization & Expertise in Packaging & Shopper Research
This provides for unmatched experience and normative data (from over 12,000 studies) – and links to our 40+-year commitment to providing added-value consultancy and industry thought leadership (via articles, studies, etc.) and to serving as an “expert advisor” to our clients.
Our Proven "Toolkit" of Pack Research Tools
This allows us to partner with our clients and their design agencies, from upfront exploration and pack development through screening and qualification of new concepts. In addition to our validated and proprietary tools (such as PRS On-Shelf Evaluation, PRS Eye-Tracking and the PRS Packaging Performance Index), PRS continues to innovate via new techniques such as PRS Mobile Eye-Tracking and PRS Retail Labs.
Our Global Scope & Expertise
PRS is the primary global pack research partner to many leading CPG companies, including Unilever, Colgate and MARS, among others. PRS replicates all core methodologies (qualitative and quantitative) globally and over 60% of our studies take place outside the U.S., served through our teams/offices in London, Geneva, Mexico City, Rome, Shanghai and Singapore.
Recent PRS Packaging Research studies include:
PRS has long been committed to providing thought leadership and sharing new learning. Several recent PRS articles include: