Discover
Where are we today and where should we go?
Informing:
- Uncover issues and opportunities
- Determine if changes are warranted
- Inform the design/development brief
- Inspire the creative process
During the Discover phase, exploratory research is conducted that informs the design brief and inspires the creative process. This learning is critical to ensuring that the designs which are created and brought to the development and evaluation phases have a higher probability of success. PRS offers a number of research tools to generate this “up stream” insight:
- Shopping-Eyes™ - In-Store Observation Interviewing w/ PRS Mobile Eye-Tracking
- Package Baseline™- Quantitative Evaluation of Current Packaging (vs. Competition), plus Qualitative to Uncover Visual Equities
- Structural Discovery™ - In-Home Ethnography, plus Qualitative
Supplemental Option:
Retail Reality Check ™ In-Store Audits
Contact us today to learn more.