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The learning uncovered from this pre-design research is used to allocate investments, inform design briefs and generate a "springboard" of ideas |
Structural DiscoveryTM
Structural Discovery is PRS’ qualitative technique for driving structural packaging innovation.
In-home ethnographic interviews, and focus-group sessions are utilized in concurrently, to:
- Understand the Packaging Lifecycle (From Purchase to Disposal)
- Identify Issues and Opportunities for Innovation
- Document the Importance/Value of Different Packaging Features
- Uncover Drivers of Packaging Excellence (Imagery & Functionality)
The learning uncovered from this pre-design research is used to allocate investments, inform design briefs and generate a “springboard” of ideas to feed the development process for new structural solutions.
In addition, PRS can also conduct a Retail Reality-Check™ in-store audit to provide a visual “snapshot” of how products actually appear to shoppers in store, including documentation of the many packaging, shelving and merchandising challenges that may compromise effectiveness.
Retail Reality-Check™ can further enhance the learning derived from Structural DiscoveryTM by revealing challenges, implications and opportunities for both Shopper Marketing and Packaging.
Contact us today to learn more.