Guide
How do we get there?
- Identify the most promising concepts
- Generate insights for refinement prior to confirmation/validation testing
As guided by the design brief, a broad range of packaging concepts will have been created, representing both evolutionary and revolutionary directions for the brand. Contingent upon the range of stimuli and the issues at hand, PRS offers a number of research tools to guide the packaging development process:
- Qualitative PathfinderTM - Focus Groups for Exploration & Screening
- Package LabTM - One-on-One Interviews with Shelf Context
- Web Screen PlusTM - Web-Based Survey to Screen Concepts or Design Elements
Contact us today to learn more.