PRS

Guide

How do we get there?

  • Identify the most promising concepts
  • Generate insights for refinement prior to confirmation/validation testing

As guided by the design brief, a broad range of packaging concepts will have been created, representing both evolutionary and revolutionary directions for the brand. Contingent upon the range of stimuli and the issues at hand, PRS offers a number of research tools to guide the packaging development process:

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Packaging Research

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