Package Lab™ brings qualitative research “closer to the shelf” by:
This methodology can be conducted at PRS facilities or clients’ innovation centers. It is recommended later in the design/development process, when a more limited range of 3-5 concepts is under consideration.
Specifically, it is recommended to identify on-shelf issues (such as limited awareness, poor differentiation or shop-ability confusion) and guide refinements that will increase the likelihood of success in quantitative validation (PRS On-Shelf Evaluation).
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