PRS

PRS Insights

PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.

These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.

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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.

Recent Insights

    Packaging for Boomers

    Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging. Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved....Continue

    Conecting with the Hispanic Shopper

    At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue

    Consumer Research Eye-Tracking Technlogy for Marketers

    Interview conducted by CEO CFO with PRS' Scott Young ...Continue

    How is China Different? Insights for Effective Chinese Packaging

    How is packaging different in China, relative to our experience across the world? With this reasonable and relevant question in mind, we’d like to share several observations about Chinese shoppers, stores and packages - and perhaps discuss their implications for developing effective packaging and “winning at retail.”...Continue

    Making the Case for Packaging

    As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging? Many of us know from experience that this is often an uphill battle as organizations weigh tangible costs and perceived risks against uncertain returns. In addition, pack innovation often runs against the deeply ingrained caution of individual executives who may feel that they have been burned in the past. ...Continue

    Using Packaging Shape to Create Beverages that Stand Out

    Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”...Continue

    In the Home & On the Shelf

    New products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales....Continue

    Comparing Eye-Tracking to 2 New Challengers

    This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention. ...Continue

    Making Packaging Work Online: 5 Principles for Success

    "How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relevant issue, given the growing impact of Web-based shopping — and shoppers’ increasing tendencies to do “homework” online prior to visiting the store....Continue

    Eye-Tracking Insights for Enhancing Shopper Marketing

    Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not. ...Continue

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