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PRS Insights

“Starting with the Shopper,” the latest book by PRS’ Scott Young, shares insights, case studies and “lessons learned” from thousands of studies.

Also, PRS will be conducting a series of webinars that will share key learnings from the book.

To learn more, please click here.

Recent Insights

How to make an in-store connection with Hispanic shoppersIn this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics. Click to learn more
http://www.prsresearch.com/prs-insights/article/how-to-make-an-in-store-connection-with-hispanic-shoppers/
How to make an in-store connection with Hispanic shoppers
Emotional measurement and packaging research - What we've learned so farPRS offer guidelines for incorporating emotional measurement within packaging and shopper studies. Click to learn more
http://www.prsresearch.com/prs-insights/article/emotional-measurement-and-packaging-research-what-weve-learned-so-far/
Emotional measurement and packaging research - What we've learned so far
Z: The New Generation of ShoppersTo understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses. Click to learn more
http://www.prsresearch.com/prs-insights/article/z-the-new-generation-of-shoppers/
Z: The New Generation of Shoppers By Erika Flynn
Packaging for BoomersBoomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging. Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved. Click to learn more
http://www.prsresearch.com/prs-insights/article/packaging-for-boomers/
Packaging for Boomers The Time is Now
Connecting with the Hispanic ShopperAt Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays. Click to learn more
http://www.prsresearch.com/prs-insights/article/connecting-with-the-hispanic-shopper/
Connecting with the Hispanic Shopper
Consumer Research Eye-Tracking Technlogy for MarketersInterview conducted by CEO CFO with PRS' Scott Young Click to learn more
http://www.prsresearch.com/prs-insights/article/consumer-research-eye-tracking-technlogy-for-marketers/
Consumer Research Eye-Tracking Technlogy for Marketers CEOCFO Magazine
How is China Different? Insights for Effective Chinese PackagingHow is packaging different in China, relative to our experience across the world? With this reasonable and relevant question in mind, we’d like to share several observations about Chinese shoppers, stores and packages - and perhaps discuss their implications for developing effective packaging and “winning at retail.” Click to learn more
http://www.prsresearch.com/prs-insights/article/how-is-china-different-insights-for-effective-chinese-packaging/
How is China Different? Insights for Effective Chinese Packaging
Making the Case for PackagingAs marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging? Many of us know from experience that this is often an uphill battle as organizations weigh tangible costs and perceived risks against uncertain returns. In addition, pack innovation often runs against the deeply ingrained caution of individual executives who may feel that they have been burned in the past. Click to learn more
http://www.prsresearch.com/prs-insights/article/making-the-case-for-packaging/
Making the Case for Packaging Demonstrating the Power of Design
Using Packaging Shape to Create Beverages that Stand OutUsing body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.” Click to learn more
http://www.prsresearch.com/prs-insights/article/using-packaging-shape-to-create-beverages-that-stand-out/
Using Packaging Shape to Create Beverages that Stand Out Beverage Industry
By: Stephanie Cernivec
In the Home & On the ShelfNew products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales. Click to learn more
http://www.prsresearch.com/prs-insights/article/in-the-home-and-on-the-shelf/
In the Home & On the Shelf Driving new product success from ideas through to stores
Comparing Eye-Tracking to 2 New ChallengersThis article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention. Click to learn more
http://www.prsresearch.com/prs-insights/article/comparing-eye-tracking-to-2-new-challengers/
Comparing Eye-Tracking to 2 New Challengers By: Jonathan Asher
Making Packaging Work Online: 5 Principles for Success"How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relevant issue, given the growing impact of Web-based shopping — and shoppers’ increasing tendencies to do “homework” online prior to visiting the store. Click to learn more
http://www.prsresearch.com/prs-insights/article/making-packaging-work-online-5-principles-for-success/
Making Packaging Work Online: 5 Principles for Success By Jonathan Asher
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