“Starting with the Shopper,” the latest
book by PRS’ Scott Young, shares
insights, case studies and “lessons
learned” from thousands of studies.
Also, PRS will be conducting a series
of webinars that will share key learnings
from the book.
To learn more, please click here.
Thinking from the "Outside In"Link insights and breakthrough packaging to drive new product success. Click to learn more
Thinking from the "Outside In"
How to make an in-store connection with Hispanic shoppersIn this article, PRS relate several observations that have emerged consistently across studies and speak to their implications for screening with Hispanics. Click to learn more
How to make an in-store connection with Hispanic shoppers
Emotional measurement and packaging research - What we've learned so farPRS offer guidelines for incorporating emotional measurement within packaging and shopper studies. Click to learn more
Emotional measurement and packaging research - What we've learned so far
Z: The New Generation of ShoppersTo understand how Gen Z differs
from the Millennials who came before them, Shopper
Marketing queried multiple consumer packaged
goods professionals and solution providers to get a
deeper understanding of this segment and hear how
companies are adjusting their marketing lenses. Click to learn more
Z: The New Generation of Shoppers
Packaging for BoomersBoomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging.
Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved. Click to learn more
Packaging for Boomers
Connecting with the Hispanic ShopperAt Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays. Click to learn more
Connecting with the Hispanic Shopper
Consumer Research Eye-Tracking Technlogy for MarketersInterview conducted by CEO CFO with PRS' Scott Young
Click to learn more
Consumer Research Eye-Tracking Technlogy for Marketers
How is China Different? Insights for Effective Chinese PackagingHow is packaging different in China, relative to our experience across the world?
With this reasonable and relevant question in mind, we’d like to share several observations
about Chinese shoppers, stores and packages - and perhaps discuss their implications for
developing effective packaging and “winning at retail.” Click to learn more
How is China Different? Insights for Effective Chinese Packaging
Making the Case for PackagingAs marketers, designers and engineers, we
all face a common challenge: How do we
persuade senior management to invest
in packaging? Many of us know from
experience that this is often an uphill
battle as organizations weigh tangible
costs and perceived risks against
uncertain returns. In addition, pack innovation often runs
against the deeply ingrained caution of individual executives
who may feel that they have been burned in the past.
Click to learn more
Making the Case for Packaging
Using Packaging Shape to Create Beverages that Stand OutUsing body language, people can
express themselves in a variety
of ways without saying a word.
Likewise, packaging offers its own
form of “body language” to attract
shoppers upon first glance. New
York-based 4sight Inc. refers to this
as “form language.” Click to learn more
Using Packaging Shape to Create Beverages that Stand Out
In the Home & On the ShelfNew products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales. Click to learn more
In the Home & On the Shelf
Comparing Eye-Tracking to 2 New ChallengersThis article focuses on a self-funded study that
Perception Research Services conducted to compare
eye-tracking research to a mouse-clicking exercise
conducted via computer-based interviews and
a software algorithm intended to predict visual
Click to learn more
Comparing Eye-Tracking to 2 New Challengers