PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Packaging is a powerful marketing vehicle; it's the "last five seconds of marketing in-store." It helps promote new product launches, can encourage consumption and helps justify a premium positioning, notably in categories where product differentiation is limited. ...Continue
They say that big is beautiful. But could small and perfectly formed become the new mantra for the personal care industry? That’s what Unilever hopes. In February the FMCG behemoth unveiled smaller ‘compressed’ cans for its female deodorant brands Sure, Dove and Vaseline....Continue
Peter Divers of PRS discusses the topic of interpreting consumer responses at shelf in qualitative packaging research....Continue
Without even mentioning the brand name, the package structure can, by itself, effectively provide the brand identity....Continue
The ageing population is pushing easy-open packaging up the agenda. But is enough being done to bring better openability to market. ...Continue
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology....Continue
In this article, which originally appeared in the UK's Packaging News, PRS describes how to keep the balance between achieving design objectives and maintaining a brand's core visual equities. ...Continue
Consumers are combining the digital and non-digital worlds to make shopping decisions, which is creating what Perception Research Services (PRS) is calling the “New Realities of Retailing.” The research firm found that ownership of smart phones now outpaces that of traditional mobile phones. More than half (54%) of shoppers surveyed own a smart phone (versus 45% for traditional) and a majority (76%) use them while shopping....Continue
PackagingNews UK finds that clever graphics and structural design are crucial to encouraging healthy eating....Continue
Brands reviving the "Made in the U.S.A" slogan to attract buyers for American-produced goods are relying less on patriotism and more on data that shows consumers are willing to pay a premium for better quality, quicker availability and product safety. ...Continue