PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Is the "Made in the USA" tag important to shoppers?...Continue
Perception Research Services (PRS), a packaging and shopper research firm, recently conducted a survey among 1,515 shoppers across Germany, China, and the US to gauge perceptions of environmentally friendly packaging. The results generally showed Germany being the most sensitive to environmental concerns, with China and the US offering a mixed bag of attitudes and behaviors. But some discrepancies were revealed....Continue
At PRS, we are fortunate to partner with many leading CPG companies on packaging validation. If there’s one question that we are asked most frequently, it is some variation of the following: “How can we increase the likelihood that new packaging systems meet action standards and are recommended for introduction?” ...Continue
At Perception Research Services, we recently conducted a study of online shopping behavior, using eye-tracking and a series of in-depth interviews, to understand how packaging can maximize brand effectiveness online. ...Continue
As clients increasingly recognise the power of package design, they also demand greater accountability. Evidently, survey research needs to fully and accurately document the value of design....Continue
In our packaging research studies, we constantly see the power of structural innovation in terms of enhancing shelf visibility, differentiating brands from competition and improving customer satisfaction (via improved functionality)....Continue
In an increasingly connected and competitive world, marketers are striving for the efficiencies derived from establishing one look globally. However, is a single, global brand from Bohemia to Bogota the solution?...Continue
It’s too early to know how marketers might end up using the eye-tracking capabilities of Samsung’s recently launched Galaxy S4 smartphone. But it is clear that while eye-tracking technology has been evolving for more than a century, it’s the developmental strides occurring within the last three to five years that have made eye tracking a standard practice among CPG companies seeking to understand shopper behavior in-aisle.
Marketers are increasingly recognizing the importance of influencing the many purchase decisions made in-store through more effective shopper marketing. In their efforts to “win at retail,” most have quickly learned that observation is the key to understanding the shopping experience. ...Continue
Most would agree that the package development process represents the confluence of strategy, creativity, investment and risk. While rarely discussed, the design process is also fraught with egos, individual agendas, time pressures and decisions by committee. The result can be that mistakes are made in the re-design process and in the research protocol used to gauge effectiveness and success...Continue