PRS Insights

PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.

These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.

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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.

Recent Insights

    In the Home & On the Shelf

    New products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales....Continue

    Making Packaging Work Online: 5 Principles for Success

    "How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relevant issue, given the growing impact of Web-based shopping — and shoppers’ increasing tendencies to do “homework” online prior to visiting the store....Continue

    Eye-Tracking Insights for Enhancing Shopper Marketing

    Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not. ...Continue

    Using Consumer Research To Document the Value of Package Design

    As clients increasingly recognise the power of package design, they also demand greater accountability. Evidently, survey research needs to fully and accurately document the value of design....Continue

    Maximising the Return on Investment with New Packaging Launches

    In our packaging research studies, we constantly see the power of structural innovation in terms of enhancing shelf visibility, differentiating brands from competition and improving customer satisfaction (via improved functionality)....Continue

    Behavioral Science: In-Store Eye-Tracking

    It’s too early to know how marketers might end up using the eye-tracking capabilities of Samsung’s recently launched Galaxy S4 smartphone. But it is clear that while eye-tracking technology has been evolving for more than a century, it’s the developmental strides occurring within the last three to five years that have made eye tracking a standard practice among CPG companies seeking to understand shopper behavior in-aisle.

    Messaging and Imaging

    Visual cues on packaging affect consumers, even when they don't know it. ...Continue

    Leveraging Packaging Design to Enhance the Product Experience

    Peter Divers debates the relationship between brands and packaging. ...Continue

    Retail Visibility Increases New Product Success Rates

    Perception Research Services International (PRS), specialists in packaging and in-store marketing, and
    Nielsen, experts in end-to-end innovation analytics,
    teamed up to investigate the crucial role that packaging and instore environment play in new product success....Continue

    Understanding the Shelf Context

    Peter Divers of PRS discusses the topic of interpreting consumer responses at shelf in qualitative packaging research....Continue


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