PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
To understand how Gen Z differs from the Millennials who came before them, Shopper Marketing queried multiple consumer packaged goods professionals and solution providers to get a deeper understanding of this segment and hear how companies are adjusting their marketing lenses....Continue
Boomers, on the other hand, are a very large group with lots of money to spend, and they also have tremendously unmet needs when it comes to CPG products — primarily via the packaging. Specifically, as Boomers age, their ability to open packages and read labels diminishes. By addressing these basic challenges, marketers could readily create a meaningful point of difference for their brands — something widely sought, but rarely achieved....Continue
At Perception Research Services (PRS), we regularly conduct research studies with Hispanic shoppers, in both English and Spanish and across a variety of locations (actual stores, PRS Retail Labs, via the web, etc.). Often, we’re asked to share insights for effective shopper marketing with this growing segment, on issues ranging from multi-lingual labeling to compelling new product offerings and appropriate imagery and messaging for in-store displays....Continue
Interview conducted by CEO CFO with PRS' Scott Young ...Continue
How is packaging different in China, relative to our experience across the world? With this reasonable and relevant question in mind, we’d like to share several observations about Chinese shoppers, stores and packages - and perhaps discuss their implications for developing effective packaging and “winning at retail.”...Continue
As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging? Many of us know from experience that this is often an uphill battle as organizations weigh tangible costs and perceived risks against uncertain returns. In addition, pack innovation often runs against the deeply ingrained caution of individual executives who may feel that they have been burned in the past. ...Continue
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”...Continue
New products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales....Continue
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention. ...Continue
"How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relevant issue, given the growing impact of Web-based shopping — and shoppers’ increasing tendencies to do “homework” online prior to visiting the store....Continue