PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging? Many of us know from experience that this is often an uphill battle as organizations weigh tangible costs and perceived risks against uncertain returns. In addition, pack innovation often runs against the deeply ingrained caution of individual executives who may feel that they have been burned in the past. ...Continue
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”...Continue
New products are the cornerstone of nearly every company’s growth strategy, and they are a source of major investments in development, research and advertising. However, it’s clear that new items face enormous challenges. New product failure rates are consistently greater than 80 percent and true “success stories” are rare, as fewer than 5 percent have $50 million or more in first-year sales....Continue
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention. ...Continue
"How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relevant issue, given the growing impact of Web-based shopping — and shoppers’ increasing tendencies to do “homework” online prior to visiting the store....Continue
Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not. ...Continue
Is the "Made in the USA" tag important to shoppers?...Continue
Perception Research Services (PRS), a packaging and shopper research firm, recently conducted a survey among 1,515 shoppers across Germany, China, and the US to gauge perceptions of environmentally friendly packaging. The results generally showed Germany being the most sensitive to environmental concerns, with China and the US offering a mixed bag of attitudes and behaviors. But some discrepancies were revealed....Continue
At PRS, we are fortunate to partner with many leading CPG companies on packaging validation. If there’s one question that we are asked most frequently, it is some variation of the following: “How can we increase the likelihood that new packaging systems meet action standards and are recommended for introduction?” ...Continue
At Perception Research Services, we recently conducted a study of online shopping behavior, using eye-tracking and a series of in-depth interviews, to understand how packaging can maximize brand effectiveness online. ...Continue