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PRS' President Scott Young and other PRS experts have contributed research insights to dozens of publications. |
PRS Insights
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Packaging & In-Market Impact: Uncovering the Drivers of Success
We evaluate hundreds of new packaging systems annually – and our clients often ask if we are able to accurately predict the impact of packaging on in-market sales. Fortunately, the quick answer is “Yes!” This fact has been validated by “meta-analyses” conducted by clients, analyzing PRS study findings and sales data across 50+ studies. It has also been illustrated by numerous cases of both “successes projected” and “disasters foretold” for both re-stages and new products. ...Continue
A Campaign for Improvement: Getting More From Print Advertising
Several observations about print advertising and insights gathered from PRS Eye-Tracking studies documenting exactly how readers actually view and consider advertisements. Along with several suggested “principles of effective print advertising” rooted in our experience studying the readership and communication of magazine and newspaper advertising. ...Continue