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PRS' President Scott Young and other PRS experts have contributed research insights to dozens of publications. |
PRS Insights
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Brands Without Borders
Global package design can be simple and elegant in theory, but quite difficult in practice. A look at the challenges, with tips on getting it right....Continue
Packaging and the Environment: A Cross-Cultural Perspective
The environment is an issue that has received increasing attention over the past five years, driven by mounting evidence of global warming—and of health concerns tied to air pollution in China, India, and other developing countries. ...Continue
Shopper Sentiments and the Environment: A Cross-Cultural Comparison
We’ve been working to help marketers introduce more environmentally-friendly packaging systems that work on the shelf (i.e. succeed in market) – and the question has been more specific: “What works?” In addition, there is an intriguing cross-cultural component to this research, as we’ve wanted to see how environmental awareness and perceptions varied across regions.
...Continue
Package Viewing Patterns: Insights and Implications for Global Design
In this article, we will share insights that have emerged across cultures and discuss their potential implications for global package design....Continue
Avoid Beauty Contests, Seek Shopability
Marketers are increasingly recognizing the importance of packaging in influencing the many purchase decisions that are made at the point-of-sale. At the same time, companies are also recognizing the benefits of global packaging, which generally involves using a single packaging system, in which text can be translated into local languages....Continue
Going Global: Research Insights to Guide Packaging Decisions
Our company specializes in packaging research and, lately, more companies are asking us to help them develop “global packaging” for their brands. Generally, this means a single design system, in which text can be translated into local languages. ...Continue
Five (5) Principles for Global Packaging Research
Marketers are increasingly recognizing the importance of packaging in influencing the many purchase decisions that are made at the point-of-sale...Continue