 |
PRS' President Scott Young and other PRS experts have contributed research insights to dozens of publications. |
PRS Insights
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
| Subscribe to our Insight Article RSS Feed - |  |
PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Buying Groceries Goes Beyond Grocery Stores: New Shopping Patterns are Emerging
What do Target, CVS, Dollar Tree and Starbucks have in common? These days, they all share the desire to sell groceries. A trip to any of these in your neighborhood will reveal how they are encroaching on grocery sales that had once been reserved for traditional supermarkets.... ...Continue
One Size Doesn't Fit All
Consumers want to know what’s in the processed foods they buy but at least one recent study has shown they may be paying less attention to existing back-of-package nutritional panels that are standard on U.S. foodstuffs. So this year, retailers have stepped up with a new voluntary front-of-package nutrition labeling plan, Nutrition Keys, that will more prominently display such key information as calories, salt and sugar content, and saturated fat....Continue
Effective Packaging - An Essential Tool for Success
These days, marketers recognize the value of packaging, understanding the vital role it can play in generating sales by connecting with shoppers at the point-of-purchase. And the expense incurred in developing an effective package is seen as a worthwhile investment that provides a huge return. But with this higher profile comes greater scrutiny and higher expectations. ...Continue
Weathering the Downturn: A Researcher's Perspective
A recent announcement by the National Bureau of Economic Research confirmed what has been a foregone conclusion: The U.S. economy is now “officially” in a recession. ...Continue
Competing Against Private Label
Over the past five years, the growth of private label (store brands) has been exponential. ...Continue