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PRS' President Scott Young and other PRS experts have contributed research insights to dozens of publications. |
PRS Insights
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Research Is Not The Enemy!
Jonathan Asher, executive vice president and director of account management, recently delivered a presentation during the Design Management Institute’s (DMI) Design Leadership Webinar Series. Jonathan’s presentation, “Research Is NOT The Enemy” focused on how research can ensure that the best designs make it to market....Continue
Packaging Research is Not the Enemy!
During the nearly 30 years I've been in this business, I've seen research become a well-integrated part of the package design process. These are answers to some frequently asked questions about packaging research that I often provide designers, researchers, marketers, students, the media and pretty much anyone who'll listen....Continue
Getting Past the Beauty Contest
Our perspective is that there is significant potential value in qualitative packaging research. Tied to the depth/flexibility of questioning, it allows a hands-on learning experience for marketers and designers. However, there’s no question that qualitative research is often misused.
With that thought in mind, we’d like to highlight three common sources of misleading feedback—and offer suggestions to minimize their impact.
...Continue