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PRS' President Scott Young and other PRS experts have contributed research insights to dozens of publications. |
PRS Insights
PRS professionals regularly publish articles in Advertising Age, The Design Management Journal, Brand Packaging, Quirk’s Marketing Research, Package Design Magazine, Shelf Impact!, among many other publications.
These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.
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PLEASE NOTE: all articles are listed in chronological order. If there is a particular question, issue, or topic of interest that is not addressed in these articles, contact us directly and we will respond shortly.
Battling the Backlash
Not long ago, a single-serve plastic water bottle suggested that a person was sophisticated and health-conscious. Today, that first impression might be more negative: a sign of waste, social irresponsibility or a lack of concern for the environment....Continue
Packaging and the Environment: A Cross-Cultural Perspective
The environment is an issue that has received increasing attention over the past five years, driven by mounting evidence of global warming—and of health concerns tied to air pollution in China, India, and other developing countries. ...Continue
Shoppers: Green Packaging is a Purchase Tiebreaker
Brand marketers are focusing a lot of attention on environmentally friendly packaging systems, but in shoppers’ eyes, environmental considerations generally are secondary to overall package appearance and functional concerns. Environmental claims about packaging are a tiebreaker for most shoppers when they decide which product to buy, influencing consumer purchase decisions only if quality appearance and functional needs also are met....Continue
Shopper Sentiments and the Environment: A Cross-Cultural Comparison
We’ve been working to help marketers introduce more environmentally-friendly packaging systems that work on the shelf (i.e. succeed in market) – and the question has been more specific: “What works?” In addition, there is an intriguing cross-cultural component to this research, as we’ve wanted to see how environmental awareness and perceptions varied across regions.
...Continue
Sustainable Packaging: Focusing on the Shopper's Perspective
Sustainable packaging is clearly a “hot topic” and an area of increasing focus for the packaging industry. Specifically, the efforts and initiatives of major retailers (most notably, Wal-Mart) have raised sustainability from an abstract goal to an immediate priority. However, as marketers, we all recognize that the final arbiter is the shopper – and that relatively little is known about how shoppers will react to sustainable packaging concepts: ...Continue