PRS

Designing for the Real World

Designing for the Real World

Designing for the Real World
This presentation will share some real world examples of good and bad marketing programs, offer insights from 'PRS Mobile Eye-Tracking' of shopper behavior in the aisle and provide guidance for creating in-store programs that effectively reach shoppers.

Takeaways include:

  • How shoppers think they shop is often different than what they do. It is vital to go beyond their attitudes and perceptions and gauge their shopping behavior.
  • Retail conditions are often less than ideal and in-store realities should be taken into consideration when designing merchandising or packaging programs.
  • Investing in quality analysis prior to launching any in-store program will yield tremendous benefits. It ensures optimal effectiveness and prevents wasted resources on losing propositions.

PRS Insights