PRS Eye-Tracking
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PRS Eye-Tracking |
PRS Eye-Tracking documents exactly what people see (and ignore) as they shop product categories or consider individual packages, point-of-sale displays or print advertisements.
This technology allows PRS to measure the ability of packaging and signage systems to break through clutter and gain consideration ("shelf impact"). It also documents the ability of packages and advertisements to hold attention and lead shoppers/readers to key marketing messages
Click here to learn more about PRS Eye-Tracking.