PRS

PRS Signage Impact Service

PRS Signage Impact Service

PRS Signage Impact Service
Is your bank getting the most out of your promotional dollars?

If you’re not sure, you might want to learn more about PRS’ syndicated consumer research service developed specifically for the banking industry.

This service harnesses observational research, along with state of the art virtual banking and out-of-home drive sequences.  We interview 700 banking customers at various locations across the United States to uncover which of your signage options are making an impact within your bank and on the highway.

  • PRS’ Signage Impact Service uses both PRS Eye-Tracking and attitudinal questioning to profile the effectiveness of your in-bank and outdoor advertising.
  • We record what was actually seen and read by potential customers, and most importantly – what they missed.
  • We then delve deeper by asking questions to identify if your signage is likely to motivate customers to action.
  • You can evaluate various design options, or simply quantify if your existing signage is (or is not) working.


This PRS service also delivers an industry-wide perspective on how your outdoor advertising measures up to your competitors (in-bank signage effectiveness is kept strictly confidential).

PRS’ Signage Impact Service will give you the insights you need to improve your ROI from outdoor and in-bank messaging.

Watch the video demo above to learn more.

PRS Insights