PRS Eye-Tracking documents exactly what people see (and ignore) as they shop product categories or consider individual packages, point-of-sale displays or print advertisements.
This technology allows PRS to measure the ability of packaging and signage systems to break through clutter and gain consideration ("shelf impact"). It also documents the ability of packages and advertisements to hold attention and lead shoppers/readers to key marketing messages.
Click here to read PRS' responses to frequently asked questions (FAQs) about eye-tracking.
PRS Eye-Tracking provides value on both an evaluative and diagnostic level:
Forty years ago, PRS pioneered the use of eye-tracking in marketing communications research. Today, we remain the leader in its practice, as we conduct hundreds of quantitative PRS Eye-Tracking studies annually in the U.S., Canada, Asia, Europe and Latin America.
PRS now offers two different forms of eye-tracking technology, which are used for different purposes:
Contact us today to learn more.