 |
PRS has recently developed its own virtual shopping platform that builds on our experience executing shopping studies utilizing a wide array of virtual systems |
Virtual Aisles
PRS has extensive experience executing shopping studies utilizing a wide array of virtual platforms. Building on this past experience, PRS has recently developed its own virtual shopping platform, which provides several benefits:
- World class simulation quality
- Integration with PRS Eye-Tracking
- Large screen, HD projection (6 Ft Wide)
Importantly, the PRS system requires less lead time and has lower stimuli development cost than other platforms:
- Via our in-house modeling capacity
- Via our focus on the aisle level (vs. full stores)
PRS virtual shopping studies are conducted at the same U.S. field locations as other PRS studies.
Recommended Application:
For packaging studies involving very large/wide product categories and for shopper marketing studies (involving category management, shelving, POS merchandising, etc.)
Contact us today to learn more.