PRS has extensive experience executing shopping studies utilizing a wide array of virtual platforms. Building on this past experience, PRS has recently developed its own virtual shopping platform, which provides several benefits:
Importantly, the PRS system requires less lead time and has lower stimuli development cost than other platforms:
PRS virtual shopping studies are conducted at the same U.S. field locations as other PRS studies.
For packaging studies involving very large/wide product categories and for shopper marketing studies (involving category management, shelving, POS merchandising, etc.)
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