Shopper Research

Turning insights into action.

Perception Research Services (PRS) has been assessing shopping behavior for over 40 years. We specialize in custom, primary research that strengthens shopper connections at the point-of-purchase.

Our focus is in understanding the shopper journey and optimizing shopper marketing.

Shopper Journey
What are the Pre-Store Influences?
  • Shopping triggers
  • Pre-store decisions & drivers
  • Planning / Preparation (i.e. paper or digital list, research, coupons / circulars)
How do Shoppers Navigate the Store?
  • Retailer triggers & barriers
  • Shopping paths & store navigation
  • Role & value of circulars & digital tools
  • Role & value of in-store touch points (i.e. signage, end caps, POSM)
  • Role of salespeople
What is the In-Aisle Experience?
  • Aisle / category triggers & barriers
  • Aisle & shelf navigation / viewing
  • Shopping behaviors (i.e. use of back panel, price checking, digital tools)
  • Engagement with and role of POSM & packaging
Shopper Marketing

To Help Optimize Shopper Marketing Initiatives – including POSM, Planograms and Packaging – PRS Typically Applies Research at Three Different Points in the Development Process:

Assessing Current Efforts
In-Store Studies with PRS Mobile Eye-Tracking
Developing & Screening
New Solutions

Qualitative Studies at a PRS Retail Lab
Evaluating & Validating
New Solutions

Quantitative Studies (In-Person / CLT)