 |
Utilizing forty years of experience assessing in-store communications, in combination with proprietary technology, PRS can develop a customized research program to deliver against your objectives. |
Shopper Research
Turning insights into action.
Perception Research Services (PRS) International provides a broad range of Shopper Marketing capabilities that are designed to deliver consumer insights that can be quickly turned into actionable marketing tactics.
Utilizing 40 years of experience assessing in-store communications, in combination with proprietary technology, PRS can develop a customized research program to deliver against your objectives. Discovering Insights, Guiding Refinement and Quantifying Results are the three keys to this successful approach.
Understand Your Consumer
- Shopper Navigation
- Shopper Behavior
- Consumer Decision Trees
- Purchase Barriers
- Consumer Segmentation
Turn Insights into Action
- Develop Actions/Tactics
- Screen Merchandising Communication Options
- Develop Alternative Approaches
- Customize by Need or Outlet
Quantify to Qualify
- Qualify Marketing Actions/Tactics
- Optimize Consumer Communication
- Create the Sell-In Story for the Retailer