Shopper Research

Turning insights into action. 

Perception Research Services (PRS) International provides a broad range of Shopper Marketing capabilities that are designed to deliver consumer insights that can be quickly turned into actionable marketing tactics.

Utilizing 40 years of experience assessing in-store communications, in combination with proprietary technology, PRS can develop a customized research program to deliver against your objectives. Discovering Insights, Guiding Refinement and Quantifying Results are the three keys to this successful approach.

Understand Your Consumer

  • Shopper Navigation
  • Shopper Behavior
  • Consumer Decision Trees
  • Purchase Barriers
  • Consumer Segmentation

Turn Insights into Action

  • Develop Actions/Tactics
  • Screen Merchandising Communication Options
  • Develop Alternative Approaches
  • Customize by Need or Outlet

Quantify to Qualify

  • Qualify Marketing Actions/Tactics
  • Optimize Consumer Communication
  • Create the Sell-In Story for the Retailer

Shopper Research

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