PRS professionals regularly publish articles in The Design Management Journal, Brand Packaging, Quirk's Marketing Research, Advertising Age, Private Label Buyer, Food & Drug Packaging, among many other publications.

These articles and white papers share insights and "lessons learned" from thousands of packaging, point-of-sale and print advertising studies conducted on a global level.

If there is a particular question, issue or topic of interest that is not addressed in these articles, please contact us directly and we will respond shortly.

Articles

• What Shoppers Say - And What They Do



• Getting Past The Beauty Contest



• Designing For The Shopper



• Applying an Architecture: Package Viewing Patterns Suggest Ways to Prioritize Packaging Messages (Package Design Magazine)



• Sustainable Packaging: The Shopper’s Perspective (Brand Packaging)



• What Can You Expect?: Setting Action Standards for New Packaging Systems (Package Design)



• Five Principles for Effective Global Packaging Research (Quirk’s Marketing Research)



• How Can Your Package Stand Out? (Advertising Age)



• Using Research to Guide & Support Packaging Innovation (Brand Packaging)



• Breaking Through the Clutter: Insights for Measuring & Improving Shelf Visibility (Package Design)



• Competing Against Private Label: New Insights from Packaging Research (Brand Packaging)



• Time for a Change?: Using Research to Benchmark Packaging Effectiveness (Package Design)



• Breaking Down the Barriers to Packaging Innovation (Design Management Journal)