This mission statement implies several important points regarding our focus, our scope and approach to consumer research:
Our commitment goes beyond assessing individual marketing efforts (packaging, signage, etc.). We provide a comprehensive understanding of the full in-store shopping experience (decision hierarchies, key drivers, etc.) and optimize a brand's full in-store presence (category management, planograms/shelving, merchandising, product assortment, etc.).
All PRS services - including qualitative research, store-based studies and quantitative survey research ("qualification") - can be implemented globally, using consistent methodologies (including PRS Eye-Tracking). We deliver both client service and specialized expertise on a global level, through our regional offices in the U.S., Geneva (Switzerland), London (United Kingdom) and Singapore.
We are fully committed to serving as a partner and advisor to our clients, rather than being a data provider. Across all studies, we draw upon our unmatched experience and expertise - and our unique research methodologies - to provide analysis and diagnostic insight to marketers, researchers, and packaging designers.
PRS' in-house studio (unique for a research firm) assures quality and accuracy of stimuli for PRS studies via high-quality product photography, realistic graphic rendering of shelf planograms and high-resolution, large-scale color-accurate prints. PRS regularly produces study stimuli at rates well below those of external studios. For more information, click here.